We were excited to bring the Superior Motorcycle Experiences team to spend the first weekend of September attending The Overland Event near Oxford.
We visited this adventure-themed event in partnership with Royal Enfield and Cooper B, forming a great team promoting the fantastic Royal Enfield Himalayan bikes, and showcasing how much fun can be had on them! It was great to see fantastically modified Royal Enfield Himalayans, with some awesome accessories packages. We found it really opened eyes to what these machines can achieve beyond their baseline charm and functionality.
Our job for the weekend was to do what we do best: facilitating fun ride experience packages on our very own SME fleet. We took groups of up to eight people on a one-hour varied tour on the Royal Enfields. The route consisted of a twelve mile on-road circuit before embarking on an off-road stage which had been set up brilliantly by local partners of the overland event. Both on and off road sections of the mini tour provided a perfect playing ground for the Royal Enfield to show it’s true colours. Road miles encompassed seeping bends, speedy straight sections and classic tight country lanes with high hedgerows. Once riders were warmed up and settled into the feel of the machines, the off-road stage allowed riders to find their way through ruts, lumps, bumps and show that the bike can handle basically any terrain you can throw at it…sometimes literally.
We found a great synergy between the SME team and Cooper B, and as a result we managed to get though over 50 ride experiences over three days. Hearing people’s enthusiastic commentary about the motorcycles, and that their expectations had been exceeded was really fulfilling. It’s one of the parts of this job we love the most. It made everyone in the team feel really fired up about getting back to Dorset and getting on with more tours in our own stomping ground.
The Overland Event offers a unique platform for machines and experiences to be portrayed, and we were excited to spend time with accomplished adventurers such as: Steph Jeavons, The Sidecar Guys, Elspeth Beard and Jacqui Furneaux. The whole weekend was alive with exciting, colourful characters, and an electric passion for motorcycles and adventure. It was a really exciting environment to be in. Everyone there was either planning, has been on, or completely lives the adventure lifestyle. There is inspiration oozing outing of both the patrons and the organisers and businesses at the event, and we were really proud to be a part of it.
Despite covid restrictions, there was still a vibrant buzz about the event, and plenty of activity. The Overland team also give back to charity. This year’s charities are Coco and Motorcycle Outreach, please have a look at the information on the website, it’s great to have a well-rounded event and find ways to give back too.
Sunny weather blessed us for the most part with some rain on Sunday, which only made the experiences more authentic to be honest. This was the wrong crowd to be put off by a bit of rain! The Royal Enfield did us proud as ever, using just a tank of fuel each to facilitate an entire weekend of adventure.
We will defiantly visit Overland again, and thoroughly recommend it.
James & the SME team